We Create. We Question. We Enable. We Make Things Happen.
.Atmesfer | atmosphere is a collection of creative minds that doesn’t like staying in one lane. Spaces, experiences, brands, products — and occasionally things that don’t fit neatly into any category. Creative by nature. Never selective by discipline.
We sketch, question, explore, visualize, rethink and refine. Then we figure out how to make it happen.
From the first “What if?” to the final “There it is.”
Different challenges. Different possibilities. One good idea at a time.
We sketch, question, explore, visualize, rethink and refine. Then we figure out how to make it happen.
From the first “What if?” to the final “There it is.”
Different challenges. Different possibilities. One good idea at a time.
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Left - Chengdu Int Auto Show 2022. Image courtesy of Geely & Encore Ltd. Right - Our thought, method and development
SELECTED WORKS
From Sketch to Possibility (META University)
This project began with a simple question: what could the future of learning look like beyond the traditional classroom?
As always, it started with sketches — loose ideas exploring space, movement and connection.
AI became another tool in the process, allowing those ideas to be quickly visualized, tested and refined. Some worked. Some didn’t. That’s part of designing.
After more than 30 years in design, one thing hasn’t changed: the idea comes first. The sketch still matters.
AI simply gives us another way to ask “What if?” — and see the possibilities sooner.
These images are not the final answer. They are part of an ongoing exploration of how space, technology and people can come together to create new ways of learning.
More to follow.
This project began with a simple question: what could the future of learning look like beyond the traditional classroom?
As always, it started with sketches — loose ideas exploring space, movement and connection.
AI became another tool in the process, allowing those ideas to be quickly visualized, tested and refined. Some worked. Some didn’t. That’s part of designing.
After more than 30 years in design, one thing hasn’t changed: the idea comes first. The sketch still matters.
AI simply gives us another way to ask “What if?” — and see the possibilities sooner.
These images are not the final answer. They are part of an ongoing exploration of how space, technology and people can come together to create new ways of learning.
More to follow.
META UNIVERSITY PROJECT
A New Learning Ecosystem Beyond the Physical Campus
Meta University explores how education could extend beyond the traditional university campus. It imagines a connected learning environment where students can learn, collaborate and participate from anywhere.
THE CONCEPT- The university becomes more than buildings and classrooms. It becomes an interconnected ecosystem where people, knowledge and experiences move freely between physical and digital spaces. The flowing architecture reflects this idea of movement and connection.
THE EXPERIENCE- Learning, collaboration, social spaces, exhibitions and informal exchange become part of one continuous experience. Technology is integrated naturally into the environment, supporting how people learn, communicate and connect.
PHYSICAL + DIGITAL- Meta University does not replace the physical campus. It explores a hybrid model where physical spaces, digital platforms, technology and human interaction work together. Students can participate remotely, physically, or move between both.
DESIGN EXPLORATION- The concept developed through sketches, spatial studies, visualization and AI-assisted exploration. Ideas were quickly tested and refined from loose sketches into more resolved environments.
Meta University is not a prediction of the university of the future. It is a possibility.
A university without conventional boundaries — where learning, technology, people and ideas continuously connect and evolve.
A New Learning Ecosystem Beyond the Physical Campus
Meta University explores how education could extend beyond the traditional university campus. It imagines a connected learning environment where students can learn, collaborate and participate from anywhere.
THE CONCEPT- The university becomes more than buildings and classrooms. It becomes an interconnected ecosystem where people, knowledge and experiences move freely between physical and digital spaces. The flowing architecture reflects this idea of movement and connection.
THE EXPERIENCE- Learning, collaboration, social spaces, exhibitions and informal exchange become part of one continuous experience. Technology is integrated naturally into the environment, supporting how people learn, communicate and connect.
PHYSICAL + DIGITAL- Meta University does not replace the physical campus. It explores a hybrid model where physical spaces, digital platforms, technology and human interaction work together. Students can participate remotely, physically, or move between both.
DESIGN EXPLORATION- The concept developed through sketches, spatial studies, visualization and AI-assisted exploration. Ideas were quickly tested and refined from loose sketches into more resolved environments.
Meta University is not a prediction of the university of the future. It is a possibility.
A university without conventional boundaries — where learning, technology, people and ideas continuously connect and evolve.
Museum / Experience Center
EV OASIS, CHENGDU. PRC
EV OASIS — Chengdu, ChinaIn collaboration with DLR Group, we explored a new kind of EV dealership for CATL — moving beyond the traditional showroom to create a destination for cars, technology, business and community.
The EV Oasis brings together EV displays, interactive technology, cafés, retail, events and social spaces within a nature-inspired environment.
Key features include: a central EV oasis, 3D LED displays, amphitheater seating, a sculptural spiral staircase, cafés and retail, and a floating digital sphere.
More than a dealership — a new experience for the future of mobility.
EV OASIS — Chengdu, ChinaIn collaboration with DLR Group, we explored a new kind of EV dealership for CATL — moving beyond the traditional showroom to create a destination for cars, technology, business and community.
The EV Oasis brings together EV displays, interactive technology, cafés, retail, events and social spaces within a nature-inspired environment.
Key features include: a central EV oasis, 3D LED displays, amphitheater seating, a sculptural spiral staircase, cafés and retail, and a floating digital sphere.
More than a dealership — a new experience for the future of mobility.
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GAGGENAU - An Experience of Culinary Luxury — AWE 2021, Shanghai |
An immersive brand environment designed to express Gaggenau’s world of culinary luxury, craftsmanship and innovation. Dramatic architecture, sculptural installations and live culinary experiences transform the exhibition into an intimate journey through the brand’s premium appliances and design philosophy.
SCIP MUSEUM, Fengxian Chemical Industry Park. Shanghai. 2007.
A 4,000 sqm permanent museum and experience center at Shanghai Chemical Industry Park, exploring the role of chemistry in our everyday lives.
Through immersive media, interactive exhibits and theatrical storytelling, the experience reveals how chemistry is created, applied and connected to the products, technologies and world around us.
Highlights:
Immersive multimedia • Interactive exhibits • Panoramic projections • Theatrical environments • 2D + 3D interfaces • Product & process storytelling
Through immersive media, interactive exhibits and theatrical storytelling, the experience reveals how chemistry is created, applied and connected to the products, technologies and world around us.
Highlights:
Immersive multimedia • Interactive exhibits • Panoramic projections • Theatrical environments • 2D + 3D interfaces • Product & process storytelling
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THE GRAND CANAL MUSEUM, Hangzhou.PRC.
We proudly won the global bid for the narrative and visual storyboarding project in 2021. With passion and dedication, we crafted a captivating and comprehensive storytelling experience, immersing visitors in a journey through the history of the world's oldest and longest manmade canal. Our carefully designed space guarantees a deep understanding of the canal's significance, development, and impact on China's economy, spanning from ancient times to the present and beyond. |
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WUHAN METRO MUSEUM
A 10,000 sqm, four-story museum in Wuhan exploring the story, technology and evolution of the city’s metro system. Designed as an engaging public experience, the museum combines exhibitions, interactive spaces and a rooftop garden, connecting transportation, technology, people and the city. |
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LEAR EXPERIENCE CENTER
Anexperiential museum designed for Lear’s Shanghai headquarters, bringing together the company’s history, innovation, products and technology. Through interactive exhibits and immersive experiences, the museum tells Lear’s story — where it came from, what it creates, and where it’s going. |
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TENCENT UNIVERSAL EXPERIENCE CENTER (TUXC)
We proudly present our award-winning design and development project for none other than Tencent Corporation, one of the world's largest internet companies. This ambitious endeavor spans an impressive 3,500 square meters across two floors within Tencent's new LEED certified headquarters in Shenzhen. The undertaking is a monumental one, aimed at showcasing the intricate blend of hybrid services and cutting-edge digital platforms that Tencent offers.
We proudly present our award-winning design and development project for none other than Tencent Corporation, one of the world's largest internet companies. This ambitious endeavor spans an impressive 3,500 square meters across two floors within Tencent's new LEED certified headquarters in Shenzhen. The undertaking is a monumental one, aimed at showcasing the intricate blend of hybrid services and cutting-edge digital platforms that Tencent offers.
The project transforms Tencent’s digital world into an immersive physical experience.
From a digital reception, visitors move through interactive and AR environments, immersive theaters, global conference spaces and hands-on product demonstrations.
The journey also explores Tencent’s history, technology, products and global reach, creating one connected experience that brings the brand to life.
(image credits -Tencent Corp & Kingsmen, Ltd. PRC)
From a digital reception, visitors move through interactive and AR environments, immersive theaters, global conference spaces and hands-on product demonstrations.
The journey also explores Tencent’s history, technology, products and global reach, creating one connected experience that brings the brand to life.
(image credits -Tencent Corp & Kingsmen, Ltd. PRC)
DAYTONA RISING, Florida
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Pioneered and executed a transformative 10-year program at the Daytona Rising race track in Florida, enriching the Toyota brand's presence and values. Crafted a multi-layered experience, encompassing dynamic elements such as ride and drive opportunities, an expansive vehicle showroom, an engaging retail store, a visionary design center, a diverse food court, an exclusive VIP viewing area, and a welcoming outdoor park. (Photo credits: Toyota North America)
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FIAT. North America Dealership development (Design Center) and onsite activations
Crafted a fresh brand image and identity for FIAT's re-entry into the US market through close collaboration with Fiat's advertising agency. The approach centered on revitalizing dealership and Fiat Design Studio branding, enhancing user interfaces, and elevating the overall Italian car experience. Our comprehensive services encompassed conceptualization, branding and design development, inclusive of complete interior and exterior design solutions. The scope extended beyond dealerships to encompass mobile marketing, dynamic promotional events, and captivating auto show exhibits across the US market. Credits; Impatto and Fiat USA.
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RUIFENG BANK EXPERIENCE CENTER Hangzhou, ChinaA contemporary banking experience center designed to transform traditional banking into an engaging, immersive customer journey. Digital media, interactive storytelling and hospitality-inspired spaces come together to communicate Ruifeng Bank’s vision, services and future of banking.
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Autoshow
GEELY Global. Chengdu. PRC
Chengdu Auto Show 2020 — A bold, immersive exhibition environment designed around sweeping architectural forms, integrated lighting and digital media. The open layout creates a strong brand presence while allowing the vehicles, technology and visitor experience to take center stage.
Credit; Encore, Shanghai and Geely
Credit; Encore, Shanghai and Geely
GAC. NAIAS. Detroit. 2017
During the North American International Auto Show (NAIAS) held in Detroit, MI, USA, from January 08 to 22, 2017, a remarkable event unfolded. GAC (Guangzhou Automobile Corporation) took center stage, making its grand debut with a captivating display of four distinct feature vehicles. This showcase marked a significant milestone in the automotive world, as GAC unveiled a stunning lineup that captured the essence of innovation and design excellence.
Among the vehicles that graced the stage, the DS7, making its world debut, stood as a true testament to GAC's commitment to pushing the boundaries of automotive advancement. The EnSpirit, a concept car that exuded futuristic elegance, invited visitors to envision the evolution of driving experiences. In the realm of sustainability, GAC proudly presented the GE3, an electric car that harmonized eco-friendliness with cutting-edge technology. And to complete the quartet, the production luxury sedan, GA8, epitomized refined craftsmanship and premium driving.
This showcase not only showcased GAC's prowess as an automotive pioneer but also elevated the NAIAS event itself. It illuminated the dynamism of the global automotive industry and the continuous pursuit of excellence by companies like GAC. For those intrigued by this extraordinary presentation, a wealth of information, photos, videos, and even a virtual tour can be explored at http://naias.com/virtual-auto-show/photos-videos-and-virtual-tour/gac/.
Among the vehicles that graced the stage, the DS7, making its world debut, stood as a true testament to GAC's commitment to pushing the boundaries of automotive advancement. The EnSpirit, a concept car that exuded futuristic elegance, invited visitors to envision the evolution of driving experiences. In the realm of sustainability, GAC proudly presented the GE3, an electric car that harmonized eco-friendliness with cutting-edge technology. And to complete the quartet, the production luxury sedan, GA8, epitomized refined craftsmanship and premium driving.
This showcase not only showcased GAC's prowess as an automotive pioneer but also elevated the NAIAS event itself. It illuminated the dynamism of the global automotive industry and the continuous pursuit of excellence by companies like GAC. For those intrigued by this extraordinary presentation, a wealth of information, photos, videos, and even a virtual tour can be explored at http://naias.com/virtual-auto-show/photos-videos-and-virtual-tour/gac/.
SGM / Shanghai General Motors
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GM/Buick- Beijing Auto showAn enhancement program built upon Buick’s existing auto show design, refining the architecture, visual language and visitor experience while preserving the established brand identity. Strategic updates to spatial elements, lighting and digital media created a more contemporary and immersive presence for Buick at the Beijing Auto Show.
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Developed a design proposal for SGM (Shanghai General Motors), featuring the Chevrolet and Buick brands, for the 2013 Shanghai International Auto Show. The scope included redesigning and repositioning Buick’s existing overhead structure, integrating new functional architecture at floor level, and developing an entirely new exhibition architecture for Chevrolet.
Trade Shows
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SHANGHAI CHEMICAL INDUSTRY PARK
An intricately crafted trade show exhibit has been designed and constructed with the primary purpose of showcasing the diverse range of services and functionalities offered by the SCIP Zone in Fengxian District, Shanghai. This exhibit serves as a visual testament to the zone's capabilities, providing attendees with an immersive experience that highlights its unique features and advantages. Through meticulous design and construction, this display not only captures the essence of the SCIP Zone but also effectively communicates its value proposition to a wider audience, making it an exceptional platform for promoting its offerings and fostering meaningful connections within the business community. |
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Mobile World Congress (MWC).
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CONEXPO. Las Vegas. 2023 |
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From initial sketch to built experience, this exhibition concept for Hitachi translates a bold architectural idea into a dynamic brand environment. Strong geometric forms, open product displays and integrated graphics create a distinctive presence while supporting visitor engagement and product storytelling. A design proposal and deveopment for CONEXPO, Las Vegas 2023.
(Courtesy of Circle Omnichannel Inc (www.wearecircle.com) and Hitachi North America)
(Courtesy of Circle Omnichannel Inc (www.wearecircle.com) and Hitachi North America)
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SANY for BAUMA show 2012. BeijingA multi-level outdoor exhibition pavilion designed for SANY, transforming heavy construction machinery into an immersive brand experience. Bold architectural forms integrate product displays, live demonstrations, hospitality and elevated viewing areas within one dynamic environment.
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Metrohm-Peak |
Conceptualized, design development and supervise production for Metrohm Peak for medical Show, Las Vegas Convention Center. 2008. Credit; Metrohm-Peak & ExhibitWorks. Inc
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RETAIL / VISUAL MERCHANDISING
ThinkPad Flagship Retail Store
Design proposal for LENOVO all new retail store in Beijing, China. 2011.
A contemporary retail environment designed to express ThinkPad’s identity through a bold, precise and technology-driven spatial language. The monochromatic interior is punctuated by signature red accents, angular architectural forms and integrated product displays.
The open storefront and streamlined layout create a highly visible, immersive retail experience where brand, product and architecture come together as one cohesive environment.
A contemporary retail environment designed to express ThinkPad’s identity through a bold, precise and technology-driven spatial language. The monochromatic interior is punctuated by signature red accents, angular architectural forms and integrated product displays.
The open storefront and streamlined layout create a highly visible, immersive retail experience where brand, product and architecture come together as one cohesive environment.
Tutti Fruitti. MalaysiaTutti Frutti — Franchise Retail Design
A complete design-and-build franchise environment, translating the brand identity into a distinctive and repeatable retail experience. From spatial planning and interior design to graphics, fixtures, lighting and customer flow, the concept was developed for efficient implementation across multiple franchise locations. Brand. Space. Experience. Built to scale. |
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HOF ( House of Flour). Tianzifang. Shanghai.An intimate Indochine-inspired café and bar, blending colonial character with warm tropical elegance. Dark timber, patterned tiles, vintage lighting and lush greenery create a relaxed, atmospheric setting for casual dining, drinks and social gatherings.
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MG CARFÉ — Where Cars Meet Café CultureA new lifestyle concept that brings together MG automotive, coffee and community in one social destination. More than a showroom, MG Carfé creates a relaxed environment where people can meet, work, enjoy a coffee and experience the MG brand in a completely different way.
Drive in. Hang out. Stay awhile. |
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HEAVENLY SEVEN — Pavilion Kuala LumpurHEAVENLY SEVEN — Pavilion Kuala LumpurA contemporary dining environment shaped by flowing forms, warm materials and atmospheric lighting. The design creates an intimate, immersive journey through sculpted spaces—balancing architecture, light and hospitality to give Heavenly Seven its own distinctive sense of place.
YILU. Italian Eatery, Shanghai.Design proposal for YILU italian eatery, Hongqiao district, Shanghai. 2011.
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Residential
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Private Residence, ONEKL.A contemporary private residence at ONEKL, Kuala Lumpur, conceived and designed in 2009. The interior explores fluid architectural forms, open vertical space and seamless transitions between living areas, creating a sculptural yet intimate urban home.
Curved surfaces, glass, integrated lighting and a restrained material palette bring together architecture, interior and furniture as one continuous living environment. |
PREFAB HAUS
Our ongoing search for sustainable and eco-friendly housing solutions that best suit the local climate is driven by our desire to promote awareness about the importance of tailoring thinking methods for socio-living, values, and materials to meet the specific needs and aspirations of the local community.
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Shanghai Apartment Interior DesignA contemporary apartment interior in Shanghai designed as a personal living space where interior, furniture, art and urban lifestyle come together. The open-plan environment combines custom furniture, sculptural pieces, artwork and natural materials within a modern, relaxed setting.
Expansive windows frame the contrasting views of Shanghai—from greenery during the day to the dramatic city skyline at night—while bespoke furniture and collected objects give the apartment its own individual character. A modern Shanghai home that blends art, design and everyday living. |
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Industrial Design/Product design/ Branding
Industrial + Product Design
From early sketches and form studies to visualization and final product development — a digital tracing table concept that bridges hand sketching with digital design tools, demonstrating the industrial design process from idea to product. |
VOLOLIGHT. Safety Licence plate designInitiated, conceptualized, and steered the entire product design and brand development process for 'Velocity' at Vectolabs Inc - Vololights: The Brakeless Deceleration Indicator. The inception of this innovative product was grounded in the paramount goal of enhancing driving and riding safety. By encouraging increased following distances and mitigating the potential for rear-end collisions, Vololights aimed to create a safer road environment.
The mechanism behind Vololights is ingeniously simple yet highly effective: - The device adeptly detects and promptly indicates various forms of deceleration, be it through engine braking, downshifting, or the use of brake levers. - It employs two distinct flash patterns to alert fellow drivers: one for regular deceleration and another for emergency braking situations. - One of the standout features of Vololights is its ability to provide an earlier and more conspicuous indication of deceleration. This proactive approach significantly diminishes the risk of rear-end collisions and fosters a more responsive driving community. In summary, the inception, conceptualization, meticulous product design, brand development, and vigilant production oversight of 'Velocity' for Vectolabs Inc - Vololights exemplify an unwavering commitment to road safety and the prevention of accidents through innovative technology. |
LugX — Performance BackpackAn industrial design exploration combining form, function, materials and user experience. Developed around an active lifestyle, LugX explores protective structural geometry, ergonomic wearability, modular functionality and material integration—demonstrating our approach to taking a product from concept and design development through visualization and brand expression.
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HJP/HYP — Lighter & Smarter TravelA product and industrial design concept exploring a new approach to personal travel. HJP combines compact geometry, lightweight construction, integrated mobility and a distinctive minimalist form language to create luggage designed around the modern traveller.
From concept development and form exploration to materials, functionality, visualization and brand communication—the project demonstrates an integrated approach to industrial design and product experience. |
DEPTH /HYPER— Brand Identity & CommunicationA branding and communication study exploring how a distinctive identity can translate across multiple touchpoints. From brand strategy and visual language to campaigns, apparel, digital, print and environmental applications, DECH demonstrates our capability to build a cohesive brand system that remains recognizable, expressive and relevant across different media.
Branding that connects. Communication that impacts. |
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Furniture design.
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Crafted a collection of furniture and practical everyday objects that embody an inspired casual lifestyle, tailored specifically for ALESSIMO. This range is designed to seamlessly integrate into both outdoor and indoor settings, offering a harmonious blend of aesthetics and functionality. The collection is particularly well-suited for resorts and recreational venues, aiming to enhance the overall ambiance while providing comfort and style. Each piece is meticulously designed to not only elevate the visual appeal but also contribute to a sense of relaxation and ease, aligning perfectly with the essence of ALESSIMO's vision.
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Notable ProjectsA collection of work developed over the years across multiple disciplines, industries and places — from exhibitions, museums and experiential environments to retail, interiors, products and brand experiences.
Different scales. Different challenges. Different disciplines. One creative journey. |
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Project & Copyright Notice
The works presented on this website span different chapters of our creative journey — including independent commissions, Atmesfer projects, private work, collaborations, and projects developed during previous professional roles. Credits, ownership and contributions vary by project.
All content is presented for portfolio purposes only. Private and confidential materials may not be reproduced, distributed, shared or used without prior approval.
All applicable copyrights and trademarks remain the property of their respective owners.
The works presented on this website span different chapters of our creative journey — including independent commissions, Atmesfer projects, private work, collaborations, and projects developed during previous professional roles. Credits, ownership and contributions vary by project.
All content is presented for portfolio purposes only. Private and confidential materials may not be reproduced, distributed, shared or used without prior approval.
All applicable copyrights and trademarks remain the property of their respective owners.